The MPI Southeastern Educational Conference took place at the Gaylord Palms in Orlando, FL. Producing an event for a group of meeting professionals is a tough challenge, but launch! Group rose above to deliver three days of exceptional and innovative theme-driven events. We created concepts based on the “Meeting Forward” conference logo and utilized the DVD control button symbols “REWIND, PLAY and FAST FORWARD” to depict how events have evolved over the years. For example, the breaks, breakfasts, and lunches were branded “PAUSE.” Although each event was unique, a seamless theme tied them all together. Sometimes the most simplistic ideas have the most impact.